SEO Outsourcing Services
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The quantity, quality, and diversity of external links pointing to a website has always been a primary consideration in search engine ranking algorithms. "Link Building” is the process of actively pursuing inbound links from other websites. Directories, news articles, social bookmarks and blogs are all examples of suitable online venues that we use to build links back to a target website.
To put this in context, with as little as 40 hours of building links, we've seen websites go from the 150th position in Google to the 12th position in Google in the span of one week.
Article Distribution
Submitting articles such as press release and educational how-to's can be a powerful method of gaining quality incoming links to your site from trusted sources. Article distribution has become a common practice in the search engine optimization industry. When we submit articles with timely news, full of interesting content, we find that it help to ramp up link building efforts and generate more traffic to a website.
Directory Submissions
Submitting a website to online directories is the fastest way to gain a high quantity of links. Information we provide to the directories include what category and sub-category a site belongs in, supplying a URL, and creating a short description of the target website. Directory submissions help to make a search engine aware of that a new website or page exists. It enhances the possible visibility of a website and creates relevant inbound links to the target website. We submit to directories that have been thoroughly researched and not blacklisted by the major search engine.We offer one-way link building services, so no reciprocal links are required. Although directory sumission is not as helpful as it was in the last 1990's, it can be a useful strategy when done thoughtfully. It is hard work to find valueable or credible directories, but with a little leg work, the pay off can be big.
Social Bookmarking
The reason an individual might use a social bookmarking site is to tell other people about the things they've seen and enjoyed online. Drawing the attention of social bookmarking communities has the potential to bring in a large amount of traffic. Examples of social bookmarking sites are Digg.com and Del.icio.us. Bookmarks can be assigned to various categories that help to narrow in on specific niches that represent a company's target market.
Beside the possibility or bring immediate traffic to a website, social bookmarking also has the potential of increasing a webpage's PageRank if the bookmark is a permanent link back to the target website.
Social Media Optimization
Although the primarily focus of social media optimization is to driving traffic from sources other than search engines, it can also be used to improve search rankings Social media optimization involves building and maintain multiple profiles on various popular social networks like Facebook, LinkedIn, Youtube. In the context of SEO, social media optimization can attract new and returning visitors to the target website.
It is well know that social media can increase a website's "linkability". Social media activity itself can act as a signal that helps to alert the search engines that fresh content is available and potential worthy of receiving more weight in the search engines. There are many tools that can be implemented into a website or used as a standalone service such as RSS feeds, adding 'sharing' buttons, or even using third-party social news venues like digg.com that increase the possibility of good content gaining viral popularity.
Local Search Optimization
Improving the visibility of a website within search engines for city or region-specific keywords will aid in capturing more of the online market share for small businesses. Optimizing for local search involves helping the search engines to understand the target geographical area that a company serves. The proper use of street addresses in a webpage is one of the first on-page factors we analyze when considering local optimization.
Other than making minor changes to the target website itself, we also pursue local search optimization strategies including claiming a Google Places listing, and setting the target country in Google Webmaster Tools.
On-Page Optimization
IndiaSEO will perform a complete analysis of the most important on-site factors before beginning off-site optimization such as link building. On-page optimization includes tweaking titles tags and meta descriptions to match the search terms that have the potential to bring the highest volume and most relevant traffic to a website.
Creating precisely targeted title tags and meta descriptions that contain calls-to-action can help in two ways. First, they can help entice potential visitors to click on the search engine results, which increases the click-through-rate of the listing, and second, they help the search engines to better understand the context of the page.
IndiaSEO follows strict internal policies when performing on-page optimization. On-page edits are done only after receiving the website owner's consent and approval.
Online Reputation Management
How quickly do you usually find out about a bad review or comment that a disgrunted customer, competitor, or ex-employee wrote online? Not soon enough, I'd imagine! Negative content travels quickly around the internet. Are you paying attention to the online conversations that are taking place about your brand? We help create the opportunity for you to take action and minimize the threat a negative review might have on your company image. We analyze search results every day and scour the Internet for negative feedback about your brand, We then look for opportunities to replace the top negative search results with our positive search results. Normally negative comments cannot be deleted from the search engines. What we do is take action that will move the negative notices lower in the results and eventually off the first page of search results. Reputation management is an ongoing process that involves at least three months of optimization to combat. Depending on the severity of bad publicity, results can take longer to achieve.
Weekly Ranking Reports
Do you know what your top 20 most important keywords are? IndiaSEO will write a custom ranking report each week that shows the target search terms and their current rankings in Google, Yahoo, and Bing. We help track return on investment by showing which websites are referring the most traffic. We look for crawl errors and broken links on a regular basis to ensure that the target website has the best chance possible ranking well.
Before working with us, many of our clients had no idea how to track the progress of their search engine optimization efforts. Manually checking search results can be a tedious process. Leave the hard work to us! We track the movement of search results in the search engines over time for the most important keywords. Our SEO reports will provide valuable insight into how well the website is doing in the major search engines. Understanding the big picture will make a difference.
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